India Premium Bottled Water Market Overview
Base Year: 2024
Historical Years: 2019–2024
Forecast Years: 2025–2033
Market Growth Rate: 7.50% (2025–2033)
India’s premium bottled water market expands as health-conscious consumers seek mineral-rich, clean hydration. Demand rises in urban areas, boosted by luxury hotels, gyms, and travel hubs. The India premium bottled water market size reached USD 1,182.90 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,273.62 Million by 2033, exhibiting a growth rate (CAGR) of 7.50% during 2025-2033.
India Premium Bottled Water Industry Trends and Drivers:
The India Premium Bottled Water Market will be supported by rising health consciousness and urban wealth and premium bottled waters offer high-quality and safe drinking water for consumers. Premium bottled waters are popular with high-end fitness enthusiasts and consumers who enjoy luxury and prestige in larger metropolitan areas. Premium bottled water brands highlight their purity and sustainability, and even offer alkaline and pH-balanced waters to reflect wellness trends. The role of social media influencers and celebrity endorsements also promotes premium bottled waters as a lifestyle product. Similarly, premium bottled water brands are targeting hotels, fine-dining restaurants, and gyms to showcase their products and introduce their water to discerning customers for purchase; visibility will lead to sales.
The shift in cultural beliefs to prevent healthcare has a substantial impact on the India Premium Bottled Water Market as new consumers are emphasizing increased hydration due to the overall health benefits of hydration for immunity and overall well-being into their advanced regimen. Premium bottled water brands are also innovating with flavored waters and functional waters, such as vitamin-infused and electrolyte-rich waters, to target millennials on the go. A prevalent trend as e-commerce continues to expand, also using subscriptions for delivery and to order bulk cases of premium bottled waters appeal to consumers, saving them time by the product being delivered to their doorstep. Furthermore, with retail availability extending into airports and corporate offices, there is increased variety available to on-the-go consumers. Additionally, Consumer demands for sustainability are impacting the supply chain for premium bottled water. Brands are exploring refillable glass bottle options for premium water in cases, and carbon-neutral processes to satisfy eco-belief driven consumers. The current challenge for premium bottled water is the competition with affordable brands - better local brands (LVL) - and counterfeit bottled waters, which requires consistent brand marketing and strong trademarked branding. Furthermore, urban water quality issues will act as an indirect driver for the growth of the India Premium Bottled Water Market.
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India Premium Bottled Water Industry Segmentation:
The report has segmented the market into the following categories:
Product Insights:
- Spring Water
- Sparkling Water
- Mineral Water
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- North India
- South India
- East India
- West India
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key highlights of the Report:
- Market Performance (2019–2024)
- Market Outlook (2025–2033)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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