The complexities of the modern-day supply chain system that traverses through borders can sometimes create disruptions. Delayed deliveries and lack of information on the ability to track shipment movement can impact the overall customer experience. And hence, real-time container tracking comes into the picture. With the help of advanced technologies like artificial intelligence and Blockchain, supply chain companies can enhance real-time shipment tracking efficiency, thereby enabling customers to view the movement of the cargo. In the present scenario, companies like OpenTrack leverage bespoke technologies to ensure real-time visibility of the shipment. In this blog, we are going to unfold the significance of real-time container tracking and how it helps in improving customer satisfaction.

Understanding The Value of Supply Chain Visibility

Supply chain visibility is tracking and monitoring inventory, assets, and shipments in real real-time move through the supply chain. It allows businesses to gain complete transparency and control over their operations, enabling them to identify potential issues before they arise and take proactive steps to prevent them. As customer demands have become more complex, it has become even more significant for companies to establish a robust supply chain visibility mechanism. This helps build trust and provides an up-to-the-minute update on the shipment's movement. Supply chain visibility requires transparent and complete access to every transaction from the department. This data is available through different methods, and it is stored in data silos. Supply chain visibility requires this data to be available across the supply chain.

Trusting the SCV Software for a More Responsive Supply Chain Operation

Every business owner wants to have complete control over all the movements. Information silos can adversely impact business functioning, and hence a switch to a more trusted digital platform has become the need of the hour. Companies are looking for automated solutions for their shipment tracking. Sticking to the legacy methods of business operations and managing the supply chain not only increases the probability of error but is also a time-consuming process. And in times like today, when companies need advanced and quick responsiveness at all levels moving to a supply chain visibility software can fine-tune the supply chain process. This software is capable of handling a majority of administrative tasks. However, with predictive analytics for forecasting automation, it can optimize the supply chain's bottom line.

How Can Real-Time Supply Chain Visibility Improve Customer Satisfaction?

Real-time supply chain visibility has become increasingly important. Customers want to keep a tab on every piece of information related to their order. With real-time shipment tracking, companies can provide all the information on the movement of shipments, eventually ensuring improved customer satisfaction. Consequently, it boosts business. Here is how implementing supply chain visibility helps companies:

Ensure Time Availability of Products

With real-time trainer tracking, the companies can ensure that the products are available at the location. Having access to real-time inventory data, businesses can identify potential stock shortages and respond to them on time. Consequently, it ensures that the products are available to the customers and that the companies don?t face a stockout situation. ?Faster Order Fulfilment In a competitive world like today, where the consumer has access to a majority of products from a similar niche, the situation becomes challenging for companies. But with, timely availability of products and meeting the customer?s demand before the competitor gives the necessary boost to the company. With real-time access to shipment data, businesses can track orders and shipments in real-time. This enables them to identify potential delays or issues and take corrective action before they impact customers.

Accurate Delivery Estimates

One of the biggest sources of customer dissatisfaction is inaccurate delivery estimates. Real-time supply chain visibility can help businesses provide accurate delivery estimates by providing real-time data on shipment status and expected delivery times. This helps businesses set realistic expectations with customers and improve their overall experience.

Proactive Issue Resolution

When dealing with a supply chain, a company can encounter several problems. But having the information lets the company act proactively and resolve the issue before it escalates. With real-time supply chain visibility, companies can identify potential issues before they impact customers. Thus enabling them to take corrective measures to resolve the problem, thereby improving the overall customer experience.

Match the Customer Expectations

In the present scenario, it has become imperative for companies to live up to the expectations of the customers. With the growing complexities of the demand and the host of options available, every company needs to be on their toes when it comes to serving its customers. By adopting the right model of functioning, it becomes easier for the supply chain companies to provide a timely update on the movement of the shipment. All this eventually helps in building trust in the system, thereby giving the company a competitive edge.

Real-Time Container Tracking Technologies That are Improving Supply Chain Visibility

From the above discussion, we can conclude that the significance of technology across the supply chain system has become integral. It is because of this technological intervention the supply chain systems have become more robust and are able to provide the right information. Keeping a check on the movement of shipments and up-to-the-minute updates on shipment tracking helps in building trust. But, to execute this, it is significant to implement the right real-time container tracking technologies. There are several technologies commonly used for real-time container tracking. Here are some of them:

GPS (Global Positioning System)

It is one of the most commonly used technologies for tracking shipments. GPS is a satellite-based navigation system that provides precise and accurate information on the location of the shipment. GPS tracking devices are primarily used in tracking containers on rail, trucks and other land-based transportation.

Cellular-based tracking

This technology operates on the cellular network. It transmits the data from the tracking device to the central server. It is usually used to track containers on water-based transportation like ships.

RFID (Radio Frequency Identification)

It makes use of radio waves to provide an update on the movement of the shipment. It is also one of the most commonly used shipment tracking technologies, which is used for tracking containers in a warehouse during the loading and unloading phase.

BLE (Bluetooth Low Energy)

Mode of shipment tracking effectively works for shorter distances. Daily tracking devices are used to track containers on ports and other confined spaces.

Satellite-based tracking

Satellite-based tracking uses satellites to transmit location data from a tracking device to a central server. This technology is commonly used for tracking containers in remote areas where other tracking technologies may not be available.

Blockchain

Another technology that has the potential to transform supply chain visibility is Blockchain. This distributed ledger technology has all the information listed on it. This information is easily accessible to all the people in the system. All this eventually increases the visibility, thereby helping the companies to keep track of the movement of the shipment. By using one or more of these technologies, it is possible to implement a real-time container tracking system that provides accurate and up-to-date information on the location and status of containers as they move across different transportation modes. We are living in a world where most of the decisions and data-driven. Relying on technologies like predictive analytics, companies can provide their customers with a timely update on the movement of the shipment. It boosts real-time tracking, thus helping in building trust. Visibility into all aspects of your supply chain also gives access to a large volume of data. When this information is processed, you will get the right information, thereby helping you make smart and data-back decisions. All this eventually leads to greater success of the supply chain system and thus boosting customer experience.

Wrapping it up!!!

This brief discussion on the functioning of the supply chain system and house supply Chain visibility carrying back the business functioning showcases its significance. In fact, the supply chain is one of the integral pillars ensuring brand visibility and brand reputation. Every company needs to try through the competitive market. In times like today, where e-commerce businesses are expanding their presence and the demand of consumers is on the high rise, it has become important for companies to live up to expectations. With a robust supply chain system, it becomes easier to keep track of the movement of shipment, thereby ensuring its timely visibility.

Empower the Supply Chain Visibility with OpenTrack

In the constantly evolving transportation industry, shippers need to optimize their operations to remain efficient and competitive. OpenTrack has been rendering outstanding service in this sector. Our state-of-the-art technology offers advanced supply chain solution, which improves the tracking system, thereby ensuring enhanced supply chain visibility. OpenTrack's platform provides shippers with in-depth insights into their operations, allowing them to make informed decisions. The real-time container visibility feature ensures that shippers have complete visibility of their ocean freight during transportation. To experience the benefits of OpenTrack's innovative digital supply chain management and how it can help in boosting your business, connect with us today.