How Shopify SEO and Untapped Keywords Work Together
- Nov 02, 2023
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What is Shopify Search Engine Optimization?
Shopify SEO involves the process of improving your online store in ways that will help the website rank higher in search engine results. This process includes optimizing various aspects of your website, such as the site architecture, meta descriptions, images, and product descriptions. The goal of Shopify Search Engine Optimization?is to make your online store more visible to potential customers so they can find you instead of your competitors. This process is not a one-time deal; it is an ongoing process. To get the best results, you may want to consult with a Shopify SEO consultant.Why Untapped Keywords?
SEO has a dominance over businesses that makes the digital world very competitive. In this world, everyone is trying to rank for the same handful of popular keywords. But what if you could find keywords that your competitors haven't thought of yet? These keywords are put into the category of untapped keywords. These keywords are those gems that are relevant to your business but are not overly competitive. These words can be a game-changer. Untapped keywords are easier to rank and can drive a decent amount of organic traffic to your store. When you focus on these less competitive keywords, you are carving out a niche for yourself. Plus, because these keywords are less competitive, you won't have to spend as much on advertising. Therefore, untapped keywords help in your Shopify SEO, making your store noticeable and also saving you money in the long run.How Shopify SEO Experts Find Untapped Keywords?
Identifying untapped keywords is a daunting process, but there are various tools and strategies to make the process seamless. Professionals in the Shopify SEO agency are familiar with how to use these tools to find chances that a typical business owner could overlook. Here are a few easy actions these experts take:- Researching Audience: Experts in a Shopify SEO company know what their potential customers want. Knowing about the audiences helps them find words audiences actually use while searching online. This makes keyword targeting more effective.
- SEO Tools: Shopify SEO expert utilize keyword research tools to find low-competition keywords related to their client's business. These tools often provide valuable data like search volume and competitiveness, giving a more complete picture.
- Analyze Competitors: Professionals at a Shopify SEO company look for the keywords their competitors are ranking for and find the gaps that they can fill. This technique differentiates your brand and offers something your competitors don't.
- Localize: Sometimes, local keywords can be untapped opportunities. For example, if a client runs a local business, Shopify SEO consultants?can target keywords specific to the business's geographical location. These geo-specific terms often have lower competition and can result in highly targeted traffic.
Integrating Untapped Keywords with Shopify SEO
Once the Shopify SEO agency has the list of untapped keywords, their team of experts incorporates them into your Shopify store. SEO experts know how to sprinkle these magic words throughout your website in ways that are both natural and impactful. Here are a few areas Shopify SEO experts focus on:- Product Descriptions: These experts ensure your product descriptions are not just informative but also include your untapped keywords in a natural, meaningful way. Shopify SEO consultants know how to incorporate these keywords into the content so that it reads smoothly while still catching the attention of search engines.
- Meta Descriptions: These are the short blurbs that appear under your website's title in search engine results. Shopify SEO company inserts these keywords here for enhanced visibility. A well-crafted meta description with untapped keywords can be the difference between someone clicking on your site versus a competitor's.
- URLs: A Shopify SEO agency uses untapped keywords in the URL where possible. It's a simple but effective way to improve your site's SEO. Experts often advise including keywords in URLs, as this can directly signal to search engines and users what the page is about.
- Content Marketing: Besides, professionals create blogs or articles around your untapped keywords. This provides value to your customers, along with increased organic traffic to your store. Crafting high-quality content around these keywords shows search engines that you're a trusted authority on the topic, helping you climb the rankings.
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