The Google Guaranteed badge is a certification program for local businesses that helps build trust with potential customers. This program was launched by Google in 2019 and has gained significant popularity since then. The badge is displayed alongside the business's name in the search results, making it more visible to potential customers.   To be eligible for the Google Guaranteed badge, local businesses need to meet certain requirements. These requirements include passing a background check and meeting Google's eligibility criteria. The background check verifies that the business does not have a criminal record or any other legal issues.   Once a business passes the background check and meets Google's eligibility criteria, it can then apply for the Google Guaranteed badge. The badge is only available for businesses that provide services such as locksmiths, plumbers, and electricians.   By displaying the Google Guaranteed badge, local businesses can build trust with potential customers. The badge indicates that Google has verified the business's credentials and that it is committed to providing high-quality services to its customers. This can be a significant advantage for businesses that are competing in a crowded marketplace.   The Google badge also provides customers with additional protection in case they are not satisfied with the services provided by the business. If a customer is not happy with the service provided by a Google Guaranteed business, they can contact Google within 30 days of the service being completed. Google will then investigate the issue and, if necessary, refund the customer up to a certain amount.   For businesses, the Google Guaranteed badge can also lead to increased visibility and higher click-through rates. The badge is prominently displayed in the search results, which can help businesses stand out from the competition. This increased visibility can lead to higher click-through rates and, ultimately, more customers.   However, it is important to note that the Google Guaranteed badge is not a guarantee of the quality of the services provided by a business. While Google does verify the credentials of the business, it cannot guarantee that the service will be of high quality or that the customer will be satisfied. It is still up to the business to provide high-quality services and build a good reputation with its customers.   There are also some concerns that the Google Guaranteed badge may be difficult for some businesses to obtain. For example, businesses that have had legal issues in the past may not be eligible for the badge, even if they have since cleaned up their act. This can put these businesses at a disadvantage compared to their competitors.   Overall, the Google Guaranteed badge is a valuable tool for local businesses looking to build trust with potential customers. It can help businesses stand out in a crowded marketplace and provide customers with additional protection. However, businesses need to meet certain requirements and maintain high standards to be eligible for the badge.