Benefits Of Integrating Instagram Feed With Your Website Design

If you are on social media, you must be aware of the craze of Instagram. But is it just a craze? 

Instagram currently had 2 billion active users in 2022. And the statistics suggest that it is bound to grow. 

Looking at the trends, brands have started to embed Instagram post on website. It helps them to secure social proof for their business. It also helps them to engage website visitors with relevant content. 

If you are still not convinced, we are here to help. This blog will discuss the crucial benefits of Instagram widgets on the website. So without any further ado, let’s see what we have in store for you. 

Main Benefits Of Integrating Instagram Feed On Website

As a business owner, you need to have been Instagram trained. You cannot ignore that an active Instagram can bring enough conversion rate to your business. Look at the benefits you can leverage from the Instagram widget on the website. 

#1 Source of Entertainment 

Your audience has a very short span of attention. You just don’t have to seek attention but retain it, especially on your website. If your website does not have enough reason for retention, it might jump to your competitor’s websites. 

Instagram content is the best type of content you need on your website. It has all the types of content formats you need for your website. Instagram reels can help you inform your website visitors about the products. The hashtags can help you showcase the content generated by your users. Hence, making Instagram the best source of entertainment for your website and increasing its engagement. 

#2 Talks About Your Business 

Probably, all business owners have a similar concern when it comes to marketing. All of them need a 24x7 brand ambassador for their business. And guess what? An Instagram widget can do that for you. 

Your customers want to get information about your business as easily as possible. Because let’s be honest, no customers want to pick up a dictionary after glancing at your website. The Instagram widget, containing all the information about your business in engaging content, will do the job for you. 

#3 Increase The Reach Of Your Instagram

You have an Instagram account. You must be looking for ways to increase its reach. When you display the Instagram feed on a website, you invite your visitors to have a peep through your Instagram. It is like cross-promoting your Instagram and introducing it to newer audiences. 

An Instagram feed on a website also helps you authenticate your online presence. You lose the risk of your website visitors following a bogus account. So overall, it is a win-win situation for you. 

#4 Social Proof For Your Business

The most motivating factor behind a purchase is the bandwagon effect. A socio-psychological fact backs the bandwagon effect that people are likelier to engage with a product if others do the same. It helps people to have confidence in your product and business. 

If you want the same for your business, you can use this bandwagon effect in the form of testimonials you have received from your customers on Instagram. You can also showcase user-generated content. 

#5 Increases The Engagement Of Your Website 

Indeed, your website engagement cannot be overlooked. Businesses are now focused on gaining engagement for their website. The solution is simple. You just have to embed an Instagram widget on the website. An Instagram widget on the website acts as an engaging element for your website visitors. 

Since your website engagement reflects the relevancy of your website, when you showcase your Instagram widget on the website, you offer fun and ease for your website visitors to get to know about your business. A good number of engagements on a website not only helps you sell but also helps you authenticate your website. 

In A Nutshell 

Instagram is a great weapon to reach out to your target audience. It is the place where you can be friends with your target customers. Remember that businesses run on trust. And for that, you have to show up where you people hang out. 

If you want your business to gain sustainable growth in 2023, this is the right opportunity to embed Instagram widget on your website. Instagram feeds compel website visitors to spend time on your website. 

So don’t look for any more reasons. This blog is your sign to get up and embed Instagram widget.