Automotive NVH Materials Market Size, Key Players, and Segments Forecast Through 2032

The automotive NVH material market was USD 10.25 billion in 2020. The market is projected to grow from USD 13.34 billion 2024 to USD 21.70 billion in 2032 at a CAGR of 6.4% during the 2024-2032 period. This vital information is presented by Fortune Business Insights™, in its report, titled, “Automotive NVH Material Market, 2024-2032.” Factors such as rising demand for automobiles and stringent government requirements for safer cars are expected to fuel the market growth during the forecast period. Also, factors such as rising demand for porous materials coupled with increasing awareness regarding curbing noise pollution will increase the footprint of the market.

The Automotive Noise, Vibration, and Harshness (NVH) Materials Market has been witnessing significant growth over recent years, driven by the increasing demand for enhanced driving comfort, safety, and overall vehicle performance. As manufacturers continue to focus on reducing vehicle noise and vibration, NVH materials have become critical components in vehicle design and manufacturing. The growth in electric vehicles (EVs) and stringent government regulations regarding vehicle noise emissions further fuel the expansion of this market.

List of Key Players Present in the Market-

• Dow (Midland, Michigan, U.S.)
• 3M (Minnesota, U.S.)
• Huntsman International LLC (Texas, U.S.)
• Solvay (Brussels, Belgium)
• NITTO DENKO CORPORATION (Osaka, Japan)
• NVH KOREA (Ulsan, South Korea)
• Exxon Mobil Corporation (Texas, U.S.)
• Celanese Corporation (Texas, U.S.)
• Henkel Corporation (Düsseldorf, Germany)
• Sumitomo Riko Company Limited (Nagoya, Japan)
• Borgers SE & Co. KGaA (Bocholt, Germany)
• Covestro AG (Leverkusen, Germany)

Segments

On the basis of material, the market can be segmented into classified into rubber, plastic & foam, fibers, and others.

By application, the market can be divided into absorption, damping, and insulation.

In terms of geography, the market can be categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Report Coverage

The automotive NVH material report discusses a comprehensive analysis of the market and focuses on leading companies, products, and products. Additionally, the study also contains upcoming market trends and highlights vital industry developments that will guide our readers carving insightful business plans. An estimation for the market path is drawn from historical models by encompassing factors at the global, regional, and country levels.

Drivers & Restraints

Stringent Regulations for Curbing Noise Pollution to Bolster Growth

Rising demand towards operational vehicles coupled with stringent regulations imposed by governments to reduce noise pollution will drive the automotive NVH material market growth during the forecast period. Also, expanding electric vehicle industry rising investment opportunities will boost the growth of the market. Additionally, rising consumer awareness regarding significance of regulating noise pollution from automobiles will increase the footprint of the market.

However, increasing interest towards lighter vehicles will limit the growth of the market during the forecast period. Also, technical transition towards alternative technologies and material will hinder the growth of the market.

Information Source: https://www.fortunebusinessinsights.com/automotive-noise-vibration-and-harshness-nvh-materials-market-103629

Regional Insights

Asia Pacific to Hold Largest Market Share Due to Expanding Automotive Industry

Asia Pacific will contribute the largest automotive NVH material market share due to an expanding automobile sector along with rising demand for effective mobility solutions to name a few. Factors such as increasing purchasing power & improving standard of living of middle class will further push the boundaries of the market. Rising demand for improving passenger comfort will boost the growth of the market.

North America will contribute a significant share towards the global contribution due to constantly expanding automotive industry and rising electric vehicle sales.

The European market will retain exceptional growth during the forecast period due to high production standards and rising utilization of automotive NVH materials to name a few.

Market Challenges

1. High Costs of Advanced NVH Materials
   One of the major challenges faced by manufacturers is the high cost of advanced NVH materials, especially those used in electric and luxury vehicles. This could pose a hurdle for manufacturers aiming to provide cost-effective solutions, particularly in budget-friendly vehicle segments.

2. Durability and Performance Trade-Offs
   While lightweight NVH materials are desirable for fuel efficiency, there can be trade-offs in terms of durability and performance. Striking the right balance between weight reduction and the material’s ability to dampen noise and vibration is a critical challenge for manufacturers.

Competitive Landscape

Novel Product Launches and Mergers & Acquisitions to Help Capture Maximum Market Share

The dominant players in the automotive NVH material market size sector are investing heavily for creating materials that will increase passenger comfort right from the design phase. Primary strategies integrated by leading players is merging and collaborating for creating a varied product line for a larger consumer base. Other players are rushing towards launching novel product launches for capturing maximum revenue. For example, in June 2024, Free Field Technologies and Autoneum collaborated for developing products aimed at assisting OEMs accelerate vehicle acoustic design. The newly developed product will help manage noise and vibration by maximizing the usage of acoustic treatments inside Actran acoustic simulation software.